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Philadelphia based Mobile Search Engine Marketing Experts - call (484) 380-3957

What is mobile search and why is so important?

Just ask Google and Apple? Google and Apple are worth hundreds of billions of dollars. The main reason for Google's valuation is "search" - Google owns search - 85% of all search engine traffic goes through them. By figuring out that consumers need information and that businessess are willing to buy their way to the top of those results has netted them billions. Apple on the other hand has developed a phone (the I-phone) and wireless device (IPAD) that allows consumers to see and search their phones or wireless device whenever and wherever they are. Google claims to be activating 120,000 android devices per day. The next frontier to be conquered is "mobile search". Apple and Google are battling it for the next $100 billion.

Google is buying AdMob for a billion - why? So it can own the biggest mobile ad network so it can serve ads and serve local search results on your cell phone, IPhone or IPad. Apple has pumped out over 85 million I-phones, I-touches, I-Pads - mobile devices where consumers can search. It's still early but the I-phone is the game changer. It's beautiful graphics, giant screen allow consumers to search as if they were in their office or home working from a desktop or laptop. Once the bandwidth catches and or Verizon offers either I-phones or comparable product the market will explode.

What are all these people searching for?

Consumers are searching for restaurants, plumbers, doctors, lawyers, small businesses, you name it and they are doing at a high rate of speed and volume. If your business is not being seen in a traditional google search under your business name, business category, by location (local search) or by specialty - it will not be seen on a mobile device either. We feel that mobile search is a subset of traditional search, but it is growing in importantce. Why? Deomgraphics. 75 milliion I-phones are out there today and growing at a rapid pace. Most of these owners are upwardly mobile, affulent and young.

They are really mobile - using their phones like we use computers. They are searching, organizing, blogging, etc. from their mobile devices.

Summary of Mobile Search

Mobile search is already here. Google has already integrated the ability to track mobile devices from adwords and google analytics. Apple is poised to earn billions from wireless device sales. The point is we need to begin to think how as business owners we can stay in the game - be found and be relevant. It takes a lot of time and hard work to make your business appears in relevant search results. This is what we pride ourselves on - getting your company visibility on search engines on the desktops and mobile devices.

Call us today to discuss your businessess mobile internet marketing needs.
(484) 389.3957
sales@searchtrafficnow.com
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