Pay Per Click Marketing Philadelphia

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Pay Per Click Marketing

Philadelphia based Pay Per Click - PPC - Google Adwords Experts - Call (484) 380-3957 today!

What is Cost Per Click?
Cost-per-click (CPC), which is also known as pay-per-click (PPC), refers to sponsored ads sold directly by major search engines - Google, Bing, Yahoo, MSN, etc. These keyword-based ads are usually labeled as sponsored and appear in the first two or three positions of a search results page and/or in a column on the top of the page or on the right side of the screen. PPC ad rankings are based on a formula that takes into account the highest bid amounts, the highest number of clicks and the keyword relevancy of the ad to the user’s query. A professionally managed PPC campaign will yield the best results and return on investment (ROI).

PPC advertising will enable you to drive targeted traffic to your website while easily managing budget constraints and measuring ROI. CPC advertising also provides a strong complement to natural search engine optimization efforts. Whether your objective is short or long term, a focused and well-planned PPC strategy will mean the difference between a profitable advertising campaign and a painful one.

Campaign Creation - How does it work?
We work closely with each client and focus on the specifics of your business, your location and specific niches about your business. We use in-house and third-party keyword research tools, in order to build a keyword list that seperate you from your competition. We carefully select hundreds, if not thousands of targeted keywords for your campaign. CPC success is not as easy as simply choosing the most popular keywords. The highest-searched keywords are often the most expensive ones on which to bid and therefore may provide the worst ROI. Our CPC experience enables its clients to bid on hundreds of low-cost keywords that will provide long-term traffic growth and a stronger ROI.

In addition to the keywords, we build customized ad campaigns designed to attract a high "click through rate". The CTR is the rate at which your ads are clicked on based on the number of times your ad is displayed. Google, for example, states that a 1% CTR is pretty good. We shoot for much higher CTR's on longer tail keywords. Highly relevant keywords and target ads will generate high CTR's. Generic keywords and generic ads are a bad practice - most of our clients come to us with this problem.

Campaign Optimization - it never ends...
Using in-house and third-party keyword research tools, we will carefully select hundreds of targeted keywords for your campaign. CPC success is not as easy as simply choosing the most popular keywords. The highest-searched keywords are often the most expensive ones on which to bid and therefore may provide the worst ROI. SearchTrafficNow.com's CPC experience enables its clients to bid on hundreds of low-cost keywords that will provide long-term traffic growth and a stronger ROI.

ROI Tracking and Reporting
SearchTrafficNow.com will manage bids across multiple CPC search engines and track incoming traffic from click conversions. We begin every CPC campaign with several ad copy variations. The client will see exactly which copy variations, keywords and search engines are converting to leads and use tracking reports to adjust CPC campaigns accordingly for best ROI.Our goal is to increase its clients’ profitability by driving more sales with fewer advertising dollars.

Campaign Costs
We have campaigns that start as low as $99 per month. Most clients start in the $500 per month range because it is difficult to really learn much in PPC with a small budget. It takes 45-60 days to perfect and optimize a campaign - for a lot of reasons. In the internet marketing world - change is constant - which means we are constantly tweaking bids and keywords, changing ads and keywords, updating landing pages, adding keywords and new engines and ads, etc. It really never ends. We are not a set it and forget it company. We take a real world approach and work collaboratively with each client.

If you are looking to make a change, want some advice, or are ready to get started on your internet marketing, give us a call. SearchTrafficNow is a philadelphia based PPC and local search engine marketing company.

(484) 380-3957
sales@searchtrafficnow.com

PPC & Local Search Optimization Programs Only $49 per month

If you are new to the "web" or you are unsure if your current provider is helping you get more business - complete the form for a complimentary analysis of your website.


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