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This is a good question.  What is social networking?  It kind of depends on who is asking the question.  For most small businessess it something to be aware of but take a "go slow" approach.   Millions of people use Facebook and Twitter as a way to communicate but making money from those sites is much more difficult than it sounds.   Most small businessess have little time to run their own business let alone manage online marketing - PPC, Local, SEO, Social Networking, Blogging - yikes.  It's a full-time job just trying to do some of this.   The point is that Social Networking is real but building a social networking program takes an inordinate amount of time, money and focus.   It's not for everyone.   But for those of you who are hell bent on building a social network presence - some great things can occur.   

Below are some facts about the biggies - Facebook and Twitter.  The growth of these companies has been astonomical but only a handful of companies have made money using these strategies but its worth considering and keeping on your radar as time goes on.    

Here are some interesting facts about Twitter Twitter now has 126 million users 300,000 new users added every day 180 million unique visitors 75% of Twitter traffic is outside Twitter.com

• 75.5% of all users have joined since January 2009
• 85.3% of all Twitter users post less than one update per day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
• 5% of Twitter users account for 75% of all activity
• New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while
• Detroit was the fast-growing city over the first five months of 2009
• More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com.
• TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
• There are more women on Twitter (53%) than men (47%)
• Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people

How much traffic does Facebook now send to other web sites? 13 percent of US traffic to big web portals — Yahoo, MSN, AOL — came from the social network in December, the most out of any traffic source. New information from Facebook reveals that 350 million monthly active users at the beginning of December to 400 million in June 2010. Out of all of the items with new numbers, content-sharing (like posting links to content on a web portal from within Facebook), is way up. So are stats for Pages.

Status updates: In December Facebook said that more than 50 million users update their status every day. This number has not changed today, so either the number of people posting status updates has not gone up along with its 25% user growth, or Facebook hasn’t updated the stat, or both. However, Facebook says that the number of status updates is going up, from 40 million in September to 55 million in December to 60 million as of February. The rate of status-updater growth appears to have slowed considerably, in contrast to the site’s overall growth. It’s not clear why, although a series of news feed and home pages changes starting last fall have de-emphasized status updating as a feature.

Photo uploading: The rate of photo uploading also continues to grow, although not as fast as it had earlier this year. Now, Facebook says more than 3 billion photos are being uploaded every month, up from 2.5 billion in December, 2 billion in September and 1 billion in July. Sharing pieces of content: Defined as “web links, news stories, blog posts, notes, photo albums, etc.” — so, the source of the new traffic

Pages: There are now more than 3 million active Pages on Facebook, nearly double the 1.6 million it reported in December. While it didn’t previously disclose the same Pages stats, Facebook began doing so that month; compared against the latest update, they show new pattersn. Pages that Facebook defines as local businesses went from 700,000 actives to 1.5 million. In other words, local businesses comprised half of the overall increase in active Pages over the last couple of months. Facebook separately says that the average user becomes a fan of 4 pages every month, double the December average. However, it has not updated the number of fans from December, which as 5.3 billion.

We can help you coordinate your facebook, twitter, google ppc campaign, local search and website.  It's what we do. 

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