Every time we build a website we focus on 3 major elements.
- Web Traffic – growing visitors to your website
- Engagement – how long they stay on your site
- Conversions – what the customer does – eg. calls, appointment requests, quote request
Focus on Engagement. In this post, we are focusing on engagement. We define “engagement” as how relevant and interesting the site is keeping the prospective buyer’s attention. The general idea is that the more engaged your potential customers are, the more time they spend on your site. The longer they stay, the more likely they will call, schedule an appointment or show up at your showroom or retail store and become a customer.
The Top 3 Most Engaging Items. Over the past 5 years we have learned through extensive study and analytics that customers shopping for kitchen and bath products and services like countertops, cabinets and tile, look for 3 major things… Read More
You probably think that LinkedIn won’t help you grow your countertop, cabinet or tile business. For most people, this is absolutely true. For a few smart business owners or sales managers that are open to trying new things our LinkedIn program really works.
Commercial vs. Residential Business. For many of our clients, their focus is on growing residential customers (B2C). Some of our clients only focus on commercial work (B2B). In either case – all of our clients seek repeat business from interior designers, builders, contractors, property management companies, architects, construction company and more.
How Does Networking Work? LinkedIn is the world’s largest networking site. People that are on it expect to connect with others that are in similar businesses. Potential customers, vendors, and employees or employers are expecting to communicate with each other. That means if you are a countertop fabricator, or cabinet company – custom home builders, kitchen remodelers, and contracts may want to “connect” with you and vice versa. Read More
- Did you know that Linkedin ranks you? There are different levels of users and your ranking is based on several criteria. Your goal is to become an All-Star. Your rank is actually a profile strength meter. Your profile strength meter is on the right side of your profile and gauges how robust your profile is. Your strength will increase as you add more content. Here are a few tips to becoming an All-Star. Read More
This is reprinted post from Wordfence, a vendor that we use on all of our sites. Search Traffic Now requires security plugins because of the nature of wordpress, being open source, and the fact that both humans and bots are trying to hack wordpress site approximately every 5 minutes. Moreover, when we host and manage your site, we do not stop with security plugins, our servers all have special software designed to restrict malicious traffic, software to prevent server and website side intrusion and we also use 3rd party platforms like Cloudflare that offer another layer of security between the server, browser, and website. This is an interesting article – please enjoy.
Do You Need a WordPress Security Plugin?
This entry was posted in General Security, Wordfence, WordPress Security on January 25, 2017 by Mark Maunder.
This blog is about WordPress security. While WordPress is the world’s most popular software for websites – as open source software it’s prone to hacks and attacks. Sadly, we, as web hosting and development companies spend far too much time worrying and working on being vigilant on behalf of our clients who rely on us. For clie Read More
How does a hacked website impact SEO
Websites can be hacked in many ways – most customers don’t even know they’ve been hacked until someone or some service tells them. Google has gotten better a not only finding hacke Read More
One of the set backs for using open source software like WordPress is exposure to potential hacking. That said, every software is vulnerable so WordPress is really no different. The difference is that because WordPress is open source it’s essentially a giant template system with plugins. The plugins are used Read More